Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Sitting in an airport for six hours is tolerable as long as there's enough bandwidth to watch Netflix, complain on social media and check whether the airline has responded to your increasingly
unhinged messages.
The average U.S. WiFi household increased its data consumption 26% in the past year, according to estimates released by comScore as part of a "State of OTT" webinar presented today. Not surprisingly,
most of that increased data usage is attributable to greater consumption of OTT media content. According to comScore's latest estimates, 59.5 million homes, or 63.5% of all households with WiFi
access, currently use OTT services. That's an increase of 17% versus the same point a year ago.