It is evident that as we age, our bodies change, often leading to impaired digestion, a phenomenon that often has a drastic effect on our nutrient and dietary requirements. To the majority of aging Boomers, this just means that we can't always enjoy the foods we used to, at least not without some unpleasant repercussions. But, according to some industry experts, older consumers aren't necessarily changing their eating habits, thanks to a proliferation of prescription and over-the-counter medications.

Fonda's recently published memoir, Prime Time: Love, health, sex, fitness, friendship, spirit -- making the most of your life, is not only giving those women another look at Fonda's most recent version of herself, it's also giving marketers a chance to improve their odds of successfully engaging Boomer and female consumers who have little in common with Fonda themselves.

Those self-centered, greedy Boomers got us into this Great Recession. Their spend now, save never attitude has bankrupted not only them, but everyone else. Soon, they will sell their McMansions in order to downsize to single-floor living, depressing the housing market for years. Next, they will bankrupt Social Security and Medicare. And recently, the Federal Reserve Bank of San Francisco reported in its Economic Letter that Boomers will likely cause a prolonged slump in stock prices through 2021 (yep, that's not a typo).

I signed up for Facebook five years ago and today spend more than 20 hours a week there and on Twitter and LinkedIn interacting with friends, professional contacts, other moms and 20 of my favorite brands. I read and write blog posts. I have a smartphone. And -- surprise, surprise! -- I'm a Baby Boomer.

What many are not aware of is the differences crop up because of age-related changes in brain functions. As marketers' increase their insights into the aging mind and understand the age-related differences between customers in the first and second halves of lives, their ability to selectively connect will improve.

The precise meaning of Positive Aging is impossible to pin down because there are as many different definitions as there are people. Although it's true that research can provide valuable insights into the meaning of the concept, current findings can't be synthesized into a meaningful whole that truly gets to the heart of the matter.

The drumbeat of developments in packaging and technology these days brings new opportunities along with new challenges. Although we hear about generational skews in the profiles of various devices, some tenets remain constant: access and usage should be paramount in terms of design, function and marketing, while ultimately, usefulness and relevance are key.

I keep hearing that technology can dramatically increase the ROI of sales and marketing. However, I've yet to meet a marketer that says, "Give me an off-the-shelf sponsorship or media buy, you know, an ordinary media program that's vanilla and any brand can use it." Have you? Anybody that's read a website, magazine or newspaper can see that at the basic level content generally matches or complements the advertising message, service or product on the same page. Specifically I am talking about digital media today.

A month ago, Pamela McClintock wrote an article for The Hollywood Reporter on the failure of "Larry Crowne," a movie starring Tom Hanks and Julia Roberts, mocking the age of its audience, 71% of whom were over the age of 50. Not only did McClintock demonstrate the classic blunder of underestimating the Boomer+ market, in a roundabout way, she highlighted the power of the very audience she mocked.

Understanding ageism may seem like an odd subject when discussing advertising to Boomers, but it's actually crucial. Eliminating ageism is one of the keys to successfully communicating with them because it will help enable what every Boomer strives for: Positive Aging.