Fernando Espuelas and other like-minded entrepreneurs, lead the way in illustrating the vast potential in using technological innovation to communicate with Hispanics.

Perhaps by simply understanding that she views her success through her own personal achievements, marketers will have better insights into how to communicate with this new and unique sub-segment of the Hispanic woman.

It's logical to think of the importance of using Spanish when communicating with and engaging the U.S. Hispanic market. But this simple approach does not work across all age groups. It has to do with fitting in, and not standing out.

Clearly, Google's powerful brand, strong credibility, and free service have lured many marketers to use Google Translate. I wonder if Google's brand would be so powerful if it used only machine translation to write the copy on its sites.

B2B advertising has seen increased attention during the last few years, primarily resulting from the growth in digital marketing. Digital media, and specifically search engine marketing, have provided companies that sell products and services to businesses and professionals the opportunity to target their messages and offers to the right audience (usually the decision-maker or buyer) in the right industry (or companies) with a high level of precision.

At the end of the day, the Facebook phenomenon is simply too powerful to ignore. Hispanic publishers will continue to build and maintain communities there, and those that are able to proactively engage with and monetize these communities will succeed.

It is prudent for any marketer, advertiser and brand-builder to understand the local culture and habits, including the retail landscape. And as in the case of the "Jicaleta" wheelbarrow, salsa and other food-related brands might consider using these unique mobile retail devices and branding them accordingly.

Since many Latinas are active users of social networks and social games, and repeat buyers of virtual goods, smart marketers should craft a strategy now to reach this sought-after demographic in the virtual world.

Social platforms represent an opportunity to drive engagement through paid and earned media activity. This is critical to effectively activating Hispanic talent and getting the most out of the offline partnerships with organizations and event activations that drive highly successful Hispanic recruitment programs.

1. Hispanics are destination-shopping: When targeting Hispanics, the competitive set is not just other retailers and stores, but also destinations. By developing the overall store experience, retailers have an opportunity to increase time spent in store as well as store loyalty.