Recent research published in Advertising Age's Annual Hispanic Fact Pact revealed an interesting fact about the media consumption habits of Hispanic adults ages 18 and older. Taking into account their consumption across all media, 75% of Hispanics consume media in both English and Spanish, with 11% only in Spanish and 14% only in English.

As the fastest-growing site in history, Google's month-old social networking platform Google+ is something Hispanic marketers should follow closely. Although not open to businesses yet, Google+ will soon be rolling out an offering for brands that will represent a real opportunity for Hispanic marketers for the following reasons.

Hispanic advertising in the U.S., since its inception in the 1960s (check out Latinos, Inc. if you are interested in the reading about the early days of the industry), has historically been a specialty segment served by specialized agencies focused solely on Hispanic advertising. The business of Hispanic advertising has seen consistent growth since those early days and has become a robust segment within the overall advertising business. Other ethnic segments, such as Asian and African American advertising, have a similar history and growth trajectory.

Sooner or later, the Latinos and non-Latinos will be totally absorbed into the multicultural society and it will, hopefully, redound to the mutual benefit of all. The next U.S. National Census, about nine years from now will, I hope, bear witness to this development.

The studies themselves are excellent, unsurprisingly, given the sources. But they challenge us to avoid oversimplifying and to think flexibly and holistically about how Latinos use communication technology today.

As a follow up to my last post, "Five Reasons for Using Spanish to Reach Hispanics Online," I thought it would be interesting to take a look at the Hispanic e-commerce landscape given that few leading online retailers are proactively targeting Spanish preferring and bilingual online Hispanics. The results should be eye opening for online retailers.

I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising.

Find your voice and your passion, first and foremost. Once you have established this, remember the key to a successful relationship is to listen twice as much as you speak, and keep the conversation engaging, culturally relevant, in-language and above all, genuine.

It's not just the Hispanic-American youth that is making waves in the U.S. society, it is also the African-American youth, the Asian-American youth, the Indian-American youth, the European-American youth and all the other young people in this country who are being exposed to incredible diversity since birth that are saying: Enough hyphenated identities!

Insights for marketers can come from anywhere. That's why we recently invited Junot Diaz, Pulitzer Prize-winning author of The Brief Wondrous Life of Oscar Wao, for a talk with our agency.