by Amy Corr on Dec 18, 4:00 PM
Because it's a closet gamer that loves its owners. A green parakeet with magical powers is the star of an international kiosk broadcast piece for Xbox 360. Part of the brand's "Jump In" campaign, the 90-second video is running internationally in stores that sell video games.
by Amy Corr on Dec 11, 4:01 PM
TIME magazine launched an outdoor ad campaign in London using its easily recognizable red border and targeting international business travelers.
by Amy Corr on Dec 4, 4:16 PM
Picture it: MediaPost's office, about a month ago. The mail arrives on schedule after lunch, and yours truly receives an unmarked envelope, postmarked from Colorado. I open the mystery package assuming I'd find creative from a breaking campaign. What I find is a Starbucks napkin, some funky symbol and a URL talking about "The Purification." What gives?
by Amy Corr on Nov 27, 3:45 PM
BC Hydro lit up the holiday season last week in an eco-friendly way. The company launched the Power Smart LED Live Powered Billboard on Wednesday in Vancouver, British Columbia.
by Amy Corr on Nov 20, 4:00 PM
Sculptures and paintings are displayed in showrooms for art aficionados to admire. Cars are also displayed in showrooms for potential buyers to browse, although that's considered more lowbrow.
by Amy Corr on Nov 13, 3:46 PM
I'm saying it loud and proud: Entertainment Weekly is the platform to advertise a TV show, book, or movie in an untraditional way. A bloody knife doubling as a bookmark was inserted in last week's issue of EW alongside a print ad for the Court TV series "Murder by the Book," premiering tonight. Blood spatter has never been so trendy....
by Amy Corr on Nov 6, 4:15 PM
A woman's work is never done. Couple that with the start of the holiday season and you're left with droves of women planning, preparing and doing the work of a small army. To combat this predicament, Woman's Day magazine teamed up with Unilever to launch the Unilever/Woman's Day "3-2-1 Countdown to the Holidays" promotion in the magazine's Nov. 14 issue.
by Amy Corr on Oct 30, 4:30 PM
Rifle through the last few issues of Playboy and you'll find a wealth of distinctive ads that are clearly letting loose and enjoying their media placement.
by Amy Corr on Oct 23, 4:00 PM
Like most commuters, I'm a sucker for a branded water bottle or free copy of the New York Times or Wall Street Journal. What about branded fortune cookies? While the concept is nothing new, the strategy, along with additional campaign elements, proved successful for American Airlines when the company launched its Chicago to Shanghai nonstop service in April.
by Amy Corr on Oct 16, 4:00 PM
Sweets. Tranquility. Caffeine. If we were on "$100,000 Pyramid," you would respond, "things you crave." This may be true, but does positioning a car and its amenities as something to crave equate to an increase in sales? Honda hopes so.
