Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
Cutting through the clutter that is healthcare ads is no easy feat; many have tried, few have succeeded to differentiate themselves from similar creative that tends to highlight particular plan benefits and pricing structures.
Open Book Toronto, a group that supports local books and authors in Ontario, launched a month-long nontraditional campaign to drive users to its Web site using a literary theme, fake ads, and, of course, humor.
Have you ever seen a business card with the potential to grow both business AND greenery? Lush Lawn and Property Enhancement, an upstart Michigan-based tree-removal and landscape company, decided to give a little something back when it designed business cards to be distributed to prospective clients: grass.