Results for November 2007

Philips Electronics Simplifies Shopping With Another Non-Intrusive Campaign Posted by Amy Corr on Nov 26, 4:15 PM

Philips Electronics is a company that produces marketing strategies that are heavy on brand recall, light on intrusive ads. Sounds impossible, but let's begin with a walk down memory lane....» 0 Comments

Health Net Makes Documentary-Style Case For Its Customer Service Posted by Amy Corr on Nov 19, 3:45 PM

Cutting through the clutter that is healthcare ads is no easy feat; many have tried, few have succeeded to differentiate themselves from similar creative that tends to highlight particular plan benefits and pricing structures.» 0 Comments

Open Book Toronto Proves Fake Ads Can Really Work Posted by Amy Corr on Nov 12, 3:30 PM

Open Book Toronto, a group that supports local books and authors in Ontario, launched a month-long nontraditional campaign to drive users to its Web site using a literary theme, fake ads, and, of course, humor.» 0 Comments

Seed-Packet Campaign Grows Two Kinds Of Green Posted by Amy Corr on Nov 5, 3:01 PM

Have you ever seen a business card with the potential to grow both business AND greenery? Lush Lawn and Property Enhancement, an upstart Michigan-based tree-removal and landscape company, decided to give a little something back when it designed business cards to be distributed to prospective clients: grass.» 0 Comments