Schin Water in Brazil puts plastic bottles into countless hands. Since many people don't recycle, the brand wanted to raise awareness about the importance of recycling by using unconventional means.» 0 Comments
Sometimes subtlety doesn't cut it when it comes to cause marketing; aggressive, in-your-face advertising is the key to stimulating change. Take an awareness campaign for the Weingart Homeless Center, for example.» 0 Comments
Countybank, located in Greenville, South Carolina, was looking for a way to promote BizKit, a new business banking package customized for individual business needs. But how does a bank convey trust, security and understanding at a time when people's mattresses resemble a more practical banking option? The answer lies in the product name: BizKits. Biscuits.» 0 Comments
Look no further than Swaggerizeme.com, a Web site created by Wieden+Kennedy Portland on behalf of Old Spice Swagger. The microsite allows users to create fake online articles "that make you look awesomely awesome."» 0 Comments
In this down economy, brands both large and small possess smaller marketing budgets -- and often, less is more. For example, Shiner Beer used limited resources to create a presence at last year's Austin City Limits Music Festival. Here's the catch: the three-day festival already had an exclusive, paying beer sponsor.» 0 Comments
Amy Corr
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.
