Ravenswood Winery in Sonoma County, Calif. invited 100 journalists throughout the country to join the uber-secret "Order of the Raven." Partners + Napier crafted invitations for the journalists that went far beyond your average snail mail invite. Scrolled, letterpress invitations in cherry-stained wooden wine boxes, sealed with wax and wrapped in a custom-made, black leather raven feather arrived to sway journalist into joining the decades-old secret society.
When I first saw a press release from mobile advertising company Adzookie.com stating the company would pay the mortgage of any house willing to have the brand's name and logo painted on it in highly visible and loud colors, two things came to mind. First, I thought it was an April Fool's joke five days late. I also thought I was witnessing an advertising apocalypse.
When was the last time you ate at Denny's? Youngsters, take note. The restaurant chain is the latest brand to launch a Web series, targeting a specific demographic: twentysomethings.
Breakfast is the most important meal of the day, and apparently an ideal time to target kids with an augmented reality campaign. This international campaign promotes "Rio," a 20th Century Fox animated film voiced by Jesse Eisenberg, Anne Hathaway, George Lopez, Jane Lynch and Jamie Foxx, among others. Eisenberg and Hathaway voice two rare macaws that are kidnapped by poachers.