What news and pictures would you like to see on the front page of your Sunday morning newspaper? That question was posed to subscribers of O Estado De S. Paulo (The State of Sao Paulo), a daily newspaper published in Brazil, over the course of two Sundays. Subscribers were given a task: generate the news and pictures that they themselves would like to see in the paper. Below the fold was an ad for Nissan, the brand behind this initiative. "Escape the pattern. You, yourself should write the news," began the ad.