The most talked-about percentage of late has been 47%. Prior to that, it was the 99% vs. the 1%. Campfire created an elaborate campaign for "Hunted," a drama launching on Cinemax Oct. 19, that starts with unbranded outdoor ads running on Wall Street exclaiming: "We're Not For Everyone, Just The 1% That Matters."
Thanks to social media and smartphones, breaking news is recorded, posted and shared with a rapidity unheard of in days past. How would past historic events have been covered had social media existed? That's the idea behind an online and social media campaign for Denver Museum of Nature & Science's upcoming exhibition, A Day in Pompeii.
Remember the recent hyperlocal, customized direct-mail campaign created by Lowe Roche, Toronto for its client Pfaff Auto? Driven by its success, the agency crafted another campaign for the car dealership, this time using Twitter as its main medium. The Pfaff Tweet Race is a virtual race for Twitter users to gain 2,500 new Twitter followers, on top of how many they currently have. At stake is a 2013 Audi A4 with a one-year lease and tuning package worth $5,000.