I can thank Apple for introducing me to the band Chairlift when their song, "Bruises," was used in an iPod Nano ad in 2008. That ad gave Chairlift exposure to a broader audience. Nowadays, Chairlift is making technological advances in a medium that's often waning in popularity: the music video. M ss ng p eces created an interactive music video for Chairlift's "Met Before" that uses technology by Interlude.fm to make a video where viewers choose their own path.» 0 Comments
Burt's Bees combined a scratch-n-sniff card with a 90-second video on Facebook to promote gd, its line of natural shampoo, conditioner, hand cream, body wash and body mist, targeting Millennial women age 18-29.» 0 Comments
Ever watch a furniture ad that touted a chair's mental or physical health benefits for its users? Ever wonder what brain waves look like -- and whether the impending design would make for a decent furniture pattern? Look no further than Varier Furniture's Variable Balans chair.» 0 Comments
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at email@example.com.