Media agencies take note: MSNBC.com is targeting you for a friendly, yet spirited, game of NewsBreaker Challenge, where agencies compete against one another online for bragging rights, personal prizes and major exposure for a charity of their choice.
Must love double entendres and the ability to fix things. DIY Network promoted its 9 p.m. prime-time program line-up, which includes the shows "Under Construction," "Hammered," "Cool Tools," "Sweat Equity" and "The Inside Job," using one oversized object: a 9-foot nail. How many nine-inch nails would it take to make a 9-ft nail -- and who stole the oversized hammer?
Back in January, ad agency Trumpet tweaked the definition of RFP, amending it from request for proposal to request for problem. The agency sent hundreds of Golden RFPs to CMOs, CEOs and marketing directors, encouraging them to fill out the revamped RFP form. Ideally, the questionnaire should take 20 minutes to complete, summarizing the state of one's company, its brand situation, and current problem preventing the company from achieving the business status it strives to reach.
And I'll be that much closer to needing a new pair. Palladium shoes launched a travel-themed email and point-of-sale campaign informing consumers that the more they walk, the more shoes they'll buy.