Weight Watchers is receiving a brand makeover in Belgium that, if successful, will give residents the chance for a leaner look. Duval Guillaume Antwerp devised a series of guerilla campaigns across the country that center on the dreaded yo-yo form of weight control, where one month you're down 10 pounds and a few months later you're up 20.» 0 Comments
Imagine eating in a restaurant, reaching for the condiments, and finding a miniature volume of "To Kill a Mockingbird"? How about walking up a path and stepping on "The Grapes of Wrath"? Better still, what would you think if you found a copy of "Seabiscuit" in between boxes of Cheerios and Corn Flakes? Aside from thinking it should be filed between Rice Krispies and Special K, I would also wonder why books are appearing in the cereal aisle.» 0 Comments
Amy Corr
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.
