A cancer diagnosis turns a person's world upside down. Showtime temporarily turned Web page viewing upside down, with a digital campaign promoting its new show, "The Big C." The series, which premiered Aug. 16, stars Laura Linney as a teacher recently diagnosed with terminal cancer.» 0 Comments
Growing up in the 1980s, I watched "The Jetsons" and fully expected to be driving a flying car as an adult. I'm still waiting. When the Internet became a prevalent tool in people's lives, I wondered how, and if, smell would ever be combined with computing technology. A campaign in Brazil went from online to offline in a matter of seconds, with a banner Web surfers could hold and smell.» 0 Comments
An ongoing campaign for the Rhode Island Food Bank proves that you can accomplish something with nothing. In this case, 40,000 empty cans of "Nothing" went on sale for $2.99 each at local supermarkets -- $2.79 of which went directly to the food bank.» 0 Comments
Amy Corr
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.
