Recently, Vodafone wanted to promote its latest phone, the Vodafone 360 Samsung H1, especially the product's social networking navigation. Vodafone felt that consumers would be leery about participating in an online event created and sponsored by a big brand, so the company reached out to 15 bloggers in the Netherlands to design their own "You Flick in my Hyve Face" Chase, an online treasure hunt.» 0 Comments
If 2010 is the year of the tiger, Sundance should be known as the festival of the robot. That's where Honda brought its humanoid robot ASIMO (Advanced Step in Innovative Mobility), and "I'm Here," a 30-minute film that made through a partnership with Absolut Vodka, debuted.» 0 Comments
I'm sometimes fluent in tech-speak, so I'm quasi-familiar with the term source code. Simply put, it's a series of readable code, hidden beneath a Web page, allowing it to function properly. The average Web surfer has no reason to check source code, something that Wieden+Kennedy Portland was counting on when it created a below-the-radar campaign for Electronic Arts' "Dante's Inferno" game.» 0 Comments
Picture it: You're walking through Manhattan and you pass a discarded modern, colorful chair, in good condition. Do you take it home with you? Anything curbside is fair game to passersby, but what about a chair left inside a park? These questions were answered in November when Blu Dot and its agency Mono concocted a two-day experiment that led up to Blu Dot's one-year anniversary in its SoHo location.» 0 Comments
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at firstname.lastname@example.org.