Verizon Wireless took to the streets of New York City -- Times Square, to be exact -- to promote DROID's built-in location-based voice search feature. Passersby took control of two digital out-of-home billboards -- Thomson Reuters and Nasdaq -- in real-time, using only voice commands.» 0 Comments
There is no shortage of campaigns running rampantly across the Internet that fail to successfully marry media to creative, or product to audience. Are we losing sight of simple but vital "marketing common sense" in the digital age?» 0 Comments
Everyone likes a good mystery, which helps explain why people gravitate towards puzzle ads. They're especially fun to solve, especially those targeting a niche audience, guaranteeing that the average person remains unaware of the brainteaser's agenda.» 0 Comments
Goodwill was looking for a way to increase its yearly donations through an initiative that costs nothing. Sounds impossible, but Goodwill's pro bono agency, BBDO West, came up with a way to use something already found in clothing -- care tags -- as a courier of Goodwill's message.» 0 Comments
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at firstname.lastname@example.org.