Finding ads in every nook and cranny of airports is unavoidable , and spending quality time with airport security is inevitable. That makes this latest campaign for ads in airport security bins completely unsurprising -- especially since the media buy aptly fits the brand.» 0 Comments
This isn't the first time Heinz has customized copy on its iconic ketchup bottle, but it is the first time both the front and back labels will be doctored.» 0 Comments
I've heard of companies purchasing radio airtime that's used to play music, rather than a pitch. Viewers are left with an hour's worth of music, subject only to a 60-second promotional spot airing before and after the music block. Kaiser Permanente used this model earlier this year; Corona and Corona Light are adding their own twist to the concept.» 0 Comments
"In vino veritas"? What about truth in vodka? In a new campaign, Philadelphia residents gave their unadulterated opinions on the taste of various vodka brands - especially Pravda, the luxury vodka named for the Russian word for "truth."» 0 Comments
Lucky Brand Jeans hopped on the "Denim Highway" in an effort to promote the opening of 45 retail stores within the next 18 months. For the next 6 months, Lucky will travel the country in a 1949 Flxible bus/interactive showroom that was built, designed and pimped out by the crew of MTV's "Pimp My Ride."» 0 Comments
Amy Corr
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.
