Minyanville, which creates branded business content that educates and entertains adults and children about the world of finance, is seeding thousands of specially branded dollar bills into circulation as part of its "Get Positive on Money!" campaign. The company aims to educate the public on money management, especially in this down economy.
Cloudveil makes products for hardcore mountain climbing, backcountry skiing, and fly-fishing enthusiasts. These hobbies depend highly on weather conditions, so plans can change at the drop of a hat. In other words, your beloved pet can hold it until you return home from a day of skiing. Since excuses are par for the course, Cloudveil launched a cross-promotional campaign that allowed consumers to purchase gear for themselves and buy an "I'm sorry" gift for someone at another Web site.
J&R Music and Computer World now boasts same-day delivery to consumers living in the metro New York area. The company celebrated the new service by launching its first-ever guerilla campaign, taking a unique spin on two New York City staples: bike messengers and Chinese takeout menus.
Mercedes-Benz spread the word about its smart fortwo car in China in a new way, using technology that inserts ads into residents' online spoken English lessons.
Verizon Wireless took to the streets of New York City -- Times Square, to be exact -- to promote DROID's built-in location-based voice search feature. Passersby took control of two digital out-of-home billboards -- Thomson Reuters and Nasdaq -- in real-time, using only voice commands.
There is no shortage of campaigns running rampantly across the Internet that fail to successfully marry media to creative, or product to audience. Are we losing sight of simple but vital "marketing common sense" in the digital age?
Everyone likes a good mystery, which helps explain why people gravitate towards puzzle ads. They're especially fun to solve, especially those targeting a niche audience, guaranteeing that the average person remains unaware of the brainteaser's agenda.
Goodwill was looking for a way to increase its yearly donations through an initiative that costs nothing. Sounds impossible, but Goodwill's pro bono agency, BBDO West, came up with a way to use something already found in clothing -- care tags -- as a courier of Goodwill's message.
Enter Mobi, a start-up company that offers corporations an online tool that helps IT manage its mobility program. The company launched an interesting B2B campaign, created by Young & Laramore, to introduce itself to the industry.
It's impossible to leave the office and buy a sandwich at the local deli without being exposed to advertising of some kind. I never expected my food to be wrapped in it, however. Mediacy launched the BrandWrapper, which allows advertisers to place ads on sandwiches and other to-go foods in partner coffee bars and delis nationwide.