The most talked-about percentage of late has been 47%. Prior to that, it was the 99% vs. the 1%. Campfire created an elaborate campaign for "Hunted," a drama launching on Cinemax Oct. 19, that starts with unbranded outdoor ads running on Wall Street exclaiming: "We're Not For Everyone, Just The 1% That Matters."

Thanks to social media and smartphones, breaking news is recorded, posted and shared with a rapidity unheard of in days past. How would past historic events have been covered had social media existed? That's the idea behind an online and social media campaign for Denver Museum of Nature & Science's upcoming exhibition, A Day in Pompeii.

Remember the recent hyperlocal, customized direct-mail campaign created by Lowe Roche, Toronto for its client Pfaff Auto? Driven by its success, the agency crafted another campaign for the car dealership, this time using Twitter as its main medium. The Pfaff Tweet Race is a virtual race for Twitter users to gain 2,500 new Twitter followers, on top of how many they currently have. At stake is a 2013 Audi A4 with a one-year lease and tuning package worth $5,000.

Technological advancement or sign of the apocalypse? LG Electronics, a big proponent of content viewing in 3D, created an experimental platform in which users could view their Facebook Newsfeeds on 3D screens. This begs the question: Is 3D becoming ubiquitous?

Direct mail may be customizable by household, but usually not to the extent of Toronto's Pfaff Porsche campaign of 60 direct-mail pieces. Sixty pieces might sounds like a small number for a big city like Toronto, but not when it's so well-targeted. Lowe Roche, Toronto, created the campaign, targeting homeowners in affluent neighborhoods in Toronto in a very special way.

Before the Olympics invaded London, Nissan LEAF offered Londoners and tourists alike discounted cab rides in electric taxis.

Have you ever wanted to learn a second or third language, but didn't have the free time to take a class? Perfect Fools created a website and Facebook app for Keewords, an online company that teaches users to learn up to 12 languages. The site recently launched in beta using linguistic research commissioned by Keewords. The study found that people must know approximately 1,500 words to understand 75% of another language.

If you were to tweet a message into space, what would you say? I'd want to riff off "The X-Files'" famous tagline: "The truth is out there," and possibly combine it with iconic "Star Trek" quotes. But I have to make contact using 140 characters. Here's why.

Ever find yourself viewing pictures on Pinterest and realize you're in something of a trance-like state, zoning out while you scroll? It happens more often than you think. UNIQLO and Firstborn came up with a campaign that simultaneously promoted a product, something not typically seen on Pinterest, and rustled users from their viewing rut.

The average Twitter user has maybe a few hundred followers. Active, informative users might have thousands. Then there are celebrity Twitter users, who easily rack up millions of followers. Ever wonder how it would feel knowing that millions of followers are anxiously waiting to read your next tweet? You have a chance at hitting the Twitter lottery and amassing one million Twitter followers. The Martin Agency launched Twitterich on Friday as a social experiment. The company will give away a million followers to a randomly chosen follower, once (if?) it reaches the one-million mark.