It seems as though every year, as summer draws to a close, we hear about one more drive-in movie theatre that's gone out of business or had to shut down due to the cost of converting to digital projection. It just seems that, for this one cherished piece of the American experience, the required conversion to digital is potentially more likely to bury the business model rather than bring it into the future. Enter Project Drive-In, a movement created and Kickstarted by American Honda to help rescue as many drive-ins as possible by funding their conversion to digital projection.
As we kick off the 10thanniversary of Advertising Week in New York this week, one can't help but watch for the bevy of out-of-home and place-based messaging agencies and social media companies will post across Gotham in an effort to draw attention. That said, there are times when out-of-home media delivers something so simple, so beneficial and so creatively effective that it doesn't require any new "tech" or interactivity to pull off a powerful brand message.
Happiness Brussels launched a print and outdoor road safety campaign throughout Belgium that illustrates disastrous outcomes for drivers who text while driving.
Just when you thought few, if any, forms of advertising could really make a direct difference in people's lives, here comes one of the most inventive forms of outdoor advertising ever executed, merging the human need for water with a billboard placement in the desert region outside Lima, Peru.
If a ghost inhabiting a space now used by an ad agency could talk, what would he say? Better still, what would he tweet? Ad agency Keiler says it has a ghost writer for its Twitter account -- that is, a real ghost.
It was only a matter of time. Leave it to the Magic of Disney to take what was once the miracle of mixing live action and animation (a la "Who Framed Roger Rabbit," circa 1988), and, by simply leveraging augmented reality, now it's as simple as "there's an app for that." What Disney has done is effectively allowed for the scaled mixing of live action video with their animated characters in an app that allows anyone to create unique videos and place animated Disney characters and objects alongside them within the footage, in real time.
If newspaper pictures tell a story, then what happens when a daily newspaper runs without photos? The boxes, where photos should be, ran blank except for a tiny graphic in the middle -- the universal sign of a broken image link. Is someone going to lose his or her job for letting such an egregious error go to press? Not this time, because this faux pas was intentional.
Amidst all the hoopla over Google Glass of late, isn't it great when a completely nascent technology emerges and a marketer is smart enough to use to reinforce their brand promise, while newsjacking the art and technology headlines at the same time? Case in point: the new Nestle Kit Kat Break Art creative technology from JWT Singapore.
DIYers were treated to 24 hours worth of live-streamed DIY projects to kick off the launch of Krylon ColorMaster's line of spray paints. "The Krylon ColorMaster Challenge: 24 Projects in 24 Hours" tackled home improvement renovations with help from Jeff Devlin, host of DIY Network's "I Hate My Bath" and a licensed contractor.
There's never a shortage of atypical advertising, with outdoor ads that smell like steak; a billboard made from plants; using the sun to convey a brand message; or wearing tweets on jeans. Adding to the latest advertising craze is Beardvertising: real native advertising, or when miniature billboards are clipped to men's beards.