Movie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures’ film Fifty Shades of Grey. Fandango attributes its success to millennial behavior along with the long, holiday weekend contributing to the high numbers achieved on mobile. With the combination of Valentine’s Day and Presidents Day shaping millennials’ weekend plans, those consumers were more likely to venture to the Fandango mobile app to check movie times.

For Dr Pepper Snapple Group’s recent endeavor to boost its multichannel strategy, the beverage company bet on programmatic mobile ads that helped drive 213,000 in-store visits to more than 1,000 grocery store locations and placed its products in 25,000 new households. Through programmatic ad platform Rocket Fuel and digital ad calculator Placed, Dr Pepper was able to execute and measure its combined mobile and in-store activation efforts. Multichannel initiatives are becoming crucial for food and beverage brands such as Dr Pepper to propel their products into the future, where mobile is likely to reign in driving in-store activations.

Applications only generate about 10 percent of sales, but they attract the most loyal consumers, according to an executive from Criteo at eTail West 2015 Feb. 17. Smartphone purchasing has been undergoing resurgence as an increasing number of consumers look to mobile Web sites to complete their shopping experiences. Understanding the metrics necessary to maintain a mobile site is vital for brands looking to jump onto the upward bending curve of mobile shopping.

BebaPay was a payment card that was launched by Google and Equity Bank in Kenya back in 2013. The card, which enabled users to pay for bus fare via NFC, will be discontinued from March 2015. We saw Google withdraw BebaPay from the Philippines market around 10 months ago as well. Google had more than 100,000 active BebaPay users. In Kenya, BebaPay customers have been advised to switch to Equity prepaid MasterCard at no additional cost. Google also offered the BebaPay app which can turn any NFC enabled Android phone into a card reader. This enabled shops, traders and small …

Nashville Zoo, a fast-growing zoological park serving middle Tennessee and southern Kentucky, is leveraging a mobile ticketing and ecommerce system to make it faster and easier for visitors to buy tickets, become members and take part in other zoo activities. The zoo will leverage the accesso Passport ticketing suite to offer its guests convenient access to advance ticket sales on mobile and support onsite sales with point-of-sale, membership pass processing, group sales and access control. The zoo’s adoption of the system points to how zoos’ application of mobile has advanced beyond simply finding ways to connect guests with nature and wildlife to …

Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located. When fans visit participating restaurants with Coca-Cola Freestyle now through March 31, they can choose from three Lady Antebellum mixes for a chance to “mix it up backstage” and “Own the Night” with the country group.

ABI Research has now released a report that looks quite promising for companies that have been considering the use of location based marketing, as they have said that geolocationsensor fusion remains “very much a rarity on smartphones today,” but that this will be changing in the near future. It explained that trends toward local search, health, retail, personal asset tracking, and connected home apps will spread geolocation based tech massively by 2019. This will open up a practically limitless number of doors for location based marketing technology providers and users. Patrick Connolly, a senior analyst from ABI Research, explained that “Conditions are perfect …

With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers. New data from Citrix shows that iPhone 6 Plus users consume mobile data at twice the rate of iPhone 6 users thanks to their video consumption habits. At the same time, digital commerce platform Skava reports that iPhone 6 Plus users are big spenders.

Rabobank, based in the Netherlands, has rolled out a mobile wallet on the embedded Secure Element of select Samsung smartphones. As of now, Dutch consumers can use their smartphones to pay for shopping, check balances, store loyalty cards and redeem digital vouchers via NFC. This would work across shops that are equipped with contactless terminals. By using the Samsung SE, Rabobank is able to bypass SIM cards, issued by telecom companies, altogether. Contactless payments are available at around 66,000 retailer terminals in the Netherlands. Rabobank claims to have 150,000 customers who have downloaded its banking app on the Samsung devices.

Cellarmaster Wines has activated its “Making it wonderful” campaign that launched in December last yearin Hong Kong with what it claims to be the world’s first virtual pop-up wine store in a train station. At Hong Kong’s busy Tsim Sha Tsui MTR station, a “storefront” billboard measures 12 meters along a walkway that connects with Tsim Sha Tsui East Station. People who photograph the store and share their images on social media using the hashtag #wonderful can win free wine and other gifts.