About 183 million Americans watched more than 44 billion online content videos in June, according to comScore. Using videos to promote content on a company's Web sites allows consumers to build a
personal relationship with the brand. Roman Viliavin demonstrates how a video can open the door to a business and allow consumers to virtually walk through the store. Some of the video content might
include weekly product features or instructional topics that show consumers new ways to use the company's products and services. Allowing comments on the video can help to optimize the content. Read
the article
here.
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