Radius announced the launch of a new data repository on Tuesday that grants its customers unlimited access to the data intelligence needed to power personalized B2B marketing campaigns.
Data acquisition can have steep prices for B2B marketers, particularly since data suppliers generally charge per record of CRM data or per volume. This cost can quickly escalate, considering that half of B2B marketers turn to data suppliers to locate missing CRM information such as email addresses or phone numbers, according to a recent study by Openprise.
Radius aims to solve this conundrum with its new business intelligence database, The Network of Record. What differentiates Radius is that it only charges customers for a base subscription fee, and then their customers theoretically have access to an unlimited supply of data.
The Network of Record is a continuously updated database of customer and prospect data, derived from both third party data sources and Radius’ customer network. Radius has data on over 18 million businesses and 37 million contacts, and the company claims its data science engine contains information on every single business in the United States.
Radius’ technology connects its enterprise customers’ business applications, and these anonymized business transactions are tracked and used to validate and expand the accuracy of the The Network of Record.
Radius asserts that the data will become more powerful and accurate as more customers plug in, and the company has layered the solution with its artificial intelligence technology to maintain data quality and consistency.
"By disrupting the data acquisition CPL paradigm through unlimited access to on-demand, quality data, marketers will be able to amplify their campaigns across multiple channels, which is a common roadblock for many organizations,” states Kerry Cunningham, senior analyst of SiriusDecisions.
Founded in 2013 and based in San Francisco, Radius provides B2B marketers with predictive marketing software powered by the Radius Intelligence Cloud. Now, every full subscription to Radius’ Revenue Platform will include unlimited access to The Network of Record.