ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' Media

by Joe Mandese @mp_joemandese, September 16, 2019

Most big marketers continue to pay significantly higher rates of commission to their agencies for planning and buying digital media than "traditional" ones, according to just-released findings of a new study from the Association of National Advertisers. The report, "Media Agency Compensation Practices," is based on a survey …

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