Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to the every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

Ad Execs Desire Integrated TV/Video Planning, But Most Still Handle Them Disparately

by Joe Mandese @mp_joemandese, November 19, 2019

Only a fraction of TV and digital advertising buys are planned together, according to a survey of advertisers and agencies released today by VideoAmp.

The finding, part of VideoAmp's 2019 "State of the Industry" report, was fielded by Ipsos, and also shows that most ad execs still plan ...