Ad Execs Desire Integrated TV/Video Planning, But Most Still Handle Them Disparately
- by Joe Mandese @mp_joemandese, November 19, 2019
Only a fraction of TV and digital advertising buys are planned together, according to a
survey of advertisers and agencies released today by VideoAmp.
The finding, part of VideoAmp's 2019 "State of the Industry" report, was fielded by Ipsos, and also shows that most ad execs still plan …
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