Consumers Seek Value, Relevance From Sharing Personal Data

  • by April 23, 2020

Consumers are comfortable sharing their personal data with brands when they see the value in doing so, with companies like Amazon, Google and Microsoft that collect heavy amounts of data about consumers showing high levels of trustworthiness, according to a survey by data platform Jebbit.

The most common source of …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications