Best Case, 2020 Ad Spending Will Contract 7%... Worst Case 17%

by Joe Mandese @mp_joemandese, May 14, 2020

The global ad economy will outpace the contraction of real GPD following the economic impact of the COVID-19 pandemic through the rest of 2020, according to an updated forecast released today by London-based technology and market analytics platform Omdia (see the purple vs. pink areas in the data visualization above). …

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