NBCU owned TV stations’ advanced advertising group NBC Spot On, which sells local/regional CTV and OTT inventory, has made a deal for its inventory to be available on Mediaocean, a media-buying software platform for U.S. media agencies.
The deal with Mediaocean allows media buyers to buy NBCU stations’ OTT inventory alongside traditional TV, without having to alter their current workflow.
Mediaocean’s Spectra platform offers media planning, buying, and selling tools, as well as invoicing and payment functions. Globally, Mediaocean processes $150 billion in media spending annually.
Among other features, the deal will allow OTT/CTV advertisers to manage campaigns across all U.S. DMAs and to audience target/geotarget their campaigns as well as gain access to long-form premium inventory.
NBCU Spot On, which started up in February of this year, sells monthly advertising impressions on streaming NBCU apps as well as inventory purchased from other video programmers on other streaming apps, channels and services.
TV advertisers can buy NBC Spot On inventory across 100% of U.S. DMAs.
NBCUniversal Owned Television Stations includes 42 NBC and Telemundo local TV stations and digital businesses in 30 markets, as well as a regional news network, and locally based digital TV networks.