Google Gift Guide Sends Shoppers To Results On Shopping, Purchases On Brand Sites

Google on Wednesday launched a microsite that highlights products that it predicts will increase in popularity this month in the United States.

The predictions in the Google Shopping Gift Guide are based on Google search trends during the past few months.  

Searches for cookware rose 34% since last year, as more people cooked at home during the pandemic.

The guide gathered the top trending kitchen products for amateur chefs. At the top of the list was the Mr. Coffee Iced Coffee Maker, closely followed by the Ninja Foodi Digital Air Fry Oven. 

Searches for monitors and headsets with microphones both saw a 450% hike in searches, and searches for home exercise equipment rose 85% this year, compared with last.

Trending products in exercise gear include North Face Woman’s Yukiona Mid Boots, Fitbit Versa 3, North Face Women’s Shellista III Mid, and 5th Element Grid Snowboard 2020.

The product pages serve up the average price for the product across the web. There is a price tracking feature that lets signed-in users track prices to receive a mobile alert or email when the cost declines.

For those who wish to pick up their products nearby, stores listings provide hours and stock alerts, so those making the purchase don’t waste a trip. The alert also lets customers know when the store offers curbside pickup.

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