'Tastemade' Acquires ChefsFeed, Retains Platform

Digital video media company Tastemade has acquired dining and drinking site ChefsFeed.

The content platform shares recipes and restaurant reviews from culinary experts and chefs, with videos, guides, stories, virtual cooking classes and carryout meal kits.

The sale gives Tastemade access to ChefsFeed's 40 million viewers and network of more than 6,000 chefs, according to dot.LA, which covers tech and startup companies in the Los Angeles area.

ChefsFeed was cofounded by brothers Jared and Steve Rivera.

The ChefsFeed platform will remain, and content will be added to Tastemade's distribution channels.



Eleven of ChefsFeed's 14 employees will join Tastemade, dot.LA reports.

This acquisition, according to a statement from Tastemade, provides the ChefsFeed community with more opportunities to reach a larger, more global audience via livestream classes, experiences, social content and streaming TV shows, such as “Make This Tonight,” Tastemade’s weekly series featuring a rotating cast of chefs.

The partnership also gives chefs the opportunity to ticket and promote their own events and to connect them to brand sponsorships.

Tastemade says it has a global audience of more than 300 million monthly viewers across digital, mobile and streaming TV platforms.

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