Mobilizing the Loyalty Journey
- May 27, 2021
The path to customer loyalty will be mobilized, but cracking consumers’ limited app awareness and reuse takes a multi-pronged approach. Fazoli’s chief marketing officer, Jodi Conrad, explains how the QSR brand used aggressive acquisition tactics, streamlined interface, 360-degree promotion, and data-driven segmentation to grab home screen mindshare. The results not …
