• by Joe Mandese  @mp_joemandese, September 13, 2021

As part of its continuing effort to promote diversity, IPG Mediabrands' UM unit has promoted Jeff Marshall to the newly created position of Chief Diversity Officer.

Marshall, previously served as senior vice president-DEB (diversity, equity and belonging), and in his new position expands his role to to promote diversity outside UM's organization, including the launch of the "UM Worldwide Media 101 Certificate Program," a collaboration with Vox Media to facilitate entry of BIPOC (Black, indigenous, people of color) talent into the advertising and media industries.

In his expanded role, Marshall reports directly to UM U.S. CEO Lynn Lewis, and will be responsible for:

• Establishing benchmarks for driving diversity goals and tracking the agency’s progress.

• Collaborating with internal HR teams and DEI (diversity, equity and inclusion) leads across IPG and Mediabrands to attract, retain and grow diverse talent.

• Partnering with external organizations on diversity initiatives to help drive DEB across UM and the industry.