Nielsen has added new partners -- Walt Disney and Magna, the media agency investment/research unit of IPG Mediabrands -- to a group of media agencies, advertisers and publishers -- for its initial “iteration” of its forthcoming major cross-platform measure, Nielsen One.
Called Nielsen One Alpha, the effort is a deduplicated ad measurement service, accounting for age and gender information, which spans across all screens -- linear TV, connected TV, computer and mobile. It will focus on ad campaigns, not programming.
The highly anticipated Nielsen One is set for a full, formal launch in December 2022.
Nielsen did not disclose other participants for Nielsen One Alpha.
Nielsen has been working on enhancements during the past year in anticipation of Nielsen One. This includes modification of its digital and national TV services.
Some changes have been the on-boarding of big data, which will be included into its national TV measurement service in September 2022, rebranding its streaming TV suite of products, starting an identity resolution system and improving national television with measurement of individual commercials metrics.
In September, the Media Rating Council suspended accreditation of Nielsen's national TV ratings service and removed the accreditation "hiatus" status from Nielsen's local people meter and set meter market services.
Nielsen's hiatus request followed news that the media measurement company had underreported viewing, due to maintenance issues arising as a result of the COVID-19 pandemic.