Marketing teams and their email subsets are facing several pressures, including lack of dedicated resources, with 52% saying they are in this situation and 50% saying they face unrealistic expectations, according to Rethinking Marketing: Survey of Today’s Marketing Department, a study released Tuesday by SJT Marketing and Your Marketer.
And they are being overworked — 34% of the 71 respondents said they are responsible for roles outside the marketing department.
Other pressures include:
Does any of this sound familiar? These pressures are bound to trickle down to email staffs.
However, only 52% of CMOs and VPs are on their companies’ leadership teams and 14% don’t know. Another 34% are not on these teams.
The reasons include:
What’s more, only 20% of CMPs and vice presidents have full approval of the marketing budget.
Yet 50% of marketing departments saw an increase in requests, and feel that expectations were realistic.
And, 52% feel they need to say yes to any project that lands on their desk.
Finally, 33% had to five up a portion of their salary and/or benefits during the pandemic. Of those, only 40% had the salary and or benefits returned.
SJT and YourMarketer were concerned to find that “81% of marketers felt both that their workload had increased due to the pandemic, and that 43% saw their budgets cut,” states Jennifer Palmer Farrington, CEO of YourMarketer.