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BMW Introduces 'Dee' At CES

  • CarBuzz, Thursday, December 29, 2022 4:28 PM
BMW will reveal the backstory behind a recent social media campaign at the upcoming Consumer Electronics Show. Earlier this month, BMW's social media accounts were made to look like they were hacked by an anonymous third party that later revealed itself as an entity called Dee. "Dee could be a new operating system for infotainment, or it could be a refreshed virtual personal assistant that could replace the 'Hey, BMW' function in cars equipped with voice control," per CarBuzz.

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