• by Laurie Sullivan  @lauriesullivan, April 25, 2023

Sam’s Club is connecting advertisers with a certified network of agencies and technology providers in a program that aims to optimize and scale their campaigns. The service in the Member Access Platform (MAP) launched Tuesday.

Advertisers participating in Sam’s Club Member Access Platform (MAP) retail media network now have access to three technology partners and two managed service partners with more to come. The technology partners include CommerceIQ, Pacvue, and Skai. The two managed service partners include Flywheel, and Stackline.

"One of the pillars of our mission here at MAP is to make it easy to buy for our advertisers," Austin Leonard, head of sales, Sam’s Club Member Access Platform, wrote in a post. "We know our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers."

Partners Club connects advertisers with a certified network of agencies and technology providers to get the most from campaign performance.

Executives at Sam’s Club, a division of Walmart, believes the partner program also makes it easy for advertisers to identify authorized partners that can help plan, buy, and optimize advertising campaigns. Also, improve campaigns with bidding and budget optimization, day-parting, advanced analytics and insights, and more.  

In March, Sam’s Club, a membership warehouse club and division of Walmart, began allowing advertisers to attribute in-store consumer purchases to online search ads.

MAP relies on real-time, first-party omnichannel data for each member transaction -- including in-club, in search apps, and web and enabling the platform to deliver accurate transaction data, without estimating performance. It solved the problem of disparate data system, and gave advertisers the ability to see exactly what revenue is generated by each ad, including search and sponsored-product campaigns.