Summer TV Advertising Can Boost Share Of Voice For Brands

by Robert Williams , June 1, 2023

Marketers that keep advertising on television during the summer months, when their media spending typically declines, may experience a significant boost in their brand’s share of voice, according to research by Effectv, the ad-sales arm of Comcast Cable.

Effectv's analysis of aggregated viewership data show a 2% decline in time …

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