Meta Outage Causes Drop In Referral Traffic For Publishers

Tuesday’s Meta outage caused referral traffic to news publishers from social media to plummet by 60%, Taboola reports. 

Yet publishers on the Taboola platform saw a 30% increase in traffic, and large publishers experienced a 150% increase. 

This showcased the reliability and accessibility of the open web when social media disruptions occur, said Taboola.  

The Meta/Facebook story was the most read-about story around 12:30 p.m. ET once the outage ended, and remained so until 2 p.m., when Trump/Super Tuesday took over. 

For more on the outage, see accompanying story. 


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