• by Danielle Oster , April 16, 2025

“CoComelon,” a popular 3D-animated YouTube series for two- to five-year-olds, is speaking to parents for the first time via its debut ad campaign, which delivers the message that “’CocoMelon’ Can Help.”

The campaign is designed to reach overstressed parents. That’s a pretty large demographic these days, according to a 2024 “Parents Under Pressure” advisory report from the U.S. Surgeon General, which said that 41% of parents feel “too stressed to function most days.”

The campaign’s message is a simple but powerful one for such parents, promising support for the everyday demands of parenthood, a role “CoComelon” already plays in the lives of many families based on the views for its most popular videos. “The Bath Song” video has nearly 7 billion views, and “CoComelon” claims its “Potty Training Song,” with 420 million views, is YouTube’s most popular potty training video ever.

The 60-second ad shows how families use “CoComelon” to navigate daily routines and developmental milestones, from getting dressed to that potty training. “’CoComelon’ Can Help” is running across Instagram, Meta, TikTok, and YouTube.

Later this year, the campaign will expand with a “Gotta Go Zones” activation, which will bring family-friendly restrooms and potty-party pop-ups to New York City, Nashville, and Los Angeles.

As part of the campaign, “CoComelon” -- operated by Candle Media-owned Moonbug Entertainment --is introducing a community offering for families with “Meet the Melon Squad,” according to a blog post by Katelynn Heil, Moonbug’s head of brand marketing and franchise strategy.

Participating partners, including nonprofits such as Hot Mess Express and Children’s Hospital Los Angeles, and parent-owned organizations like FIT4MOM and Mochas & Minis, have teamed up with “CocoMelon” on the initiative, which promises to “support caregivers and champion well-being in their communities.”

The “Melon Squad” will provide support via mealtime activity kits, house cleaning, stocking parents’ fridges, facilitating play dates and helping “moms’ night out” with hot coffee  and other offerings.

“CoComelon” has also created curated playlists, tailored for specific ages and developmental stages up to 3-years-old, that tackle such topics as picky eaters and potty training. They’re launching across YouTube, Pinterest, Babylist and music streaming platforms.

“CoComelon” has also introduced a light-hearted “CoCo-fessions” parent series, with creator partners like MomChats and DadChats sharing their “humorous, honest, and heartfelt parenting stories.” The series invites viewers to share their own parenting “CoCo-fessions” and has a help line for fed-up parents, who can call a number for support.