Study Finds Clear Communication, Mutual Respect Are Key To Strong Client-Agency Partnerships
- by Robert Williams , May 1, 2025
A new report from The Internationalist reveals that while marketers, procurement teams and advertising agencies may often juggle different priorities, they strongly agree on one thing: clear and open communication is the single most important factor in a successful client-agency relationship.
According to the report, which surveyed professionals across marketing, …
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