Atlanta agency Ammunition is launching a new venture initiative: Ammunition Ventures. The platform helps early-stage companies launch and grow. The agency will provide a total package of up to $500,000 in combined cash and brand-building — in exchange for equity.

They will act as sister companies. The same staff will operate both.

"We're not trying to be just another investor," said Jeremy Heilpern, Ammunition CEO. "We're bringing creative firepower, go-to-market experience, and capital to the table — and we're here to make it easier for the next wave of founders."

Ammunition Ventures plans to make several investments over the next year.

It has two components, the Venture Track, built for startups ready to bring new products or services to market, and the Studio Track, geared to creative and media companies and emerging agencies. The former gets brand development and early capital from Ammunition Ventures. The latter is provided strategy, business development and a creative infrastructure. Both are customized to specific needs.

The agency's reports 50% year-over-year growth for three consecutive years, a 70% revenue increase in 2023, and 100% client retention in 2025.

Founded in 2017, Ammunition acquired Mad Hat Creative, an Emmy-winning studio, to enhance video production.