Yoobi's Sarah Leinberger on creating her path,
celebrating the imperfect, and her nerdy obsession...meow!
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the
process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With
Brand Insider: BTS, I get to pull back the curtain on some
of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
How do you go from lugging around a giant camcorder as a kid-- pretending to host your own TV show-- to leading marketing for a national brand? For Sarah Leinberger, VP, Head of Marketing at
Yoobi, it’s been anything but a straight path. She’s done it all--marketing, branding, merchandising, HR--and learned the best roles often don’t exist until you create them. In this
episode of Brand Insider: BTS, Sarah opens up to Lisa Singer about the teacher who first believed in her, how creating psychological safety is at the heart of building strong teams, and why
she’s a sucker for unforgettable brand experiences-- like Barbie’s Dream House colab with Airbnb. She also talks about her plunge into a frozen Minnesota lake, and how she unapologetically
hoards Trader Joe’s dill pickle seasoning. Watch the full conversation in the video above.
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