Moviemaker and creative director Henry Daubrez joined the Google
Labs team to shape the future of Flow, the company's AI moviemaking tool. Daubrez helped to develop Flow, and created the short movie "Electric Pink" using the tool.
Flow Sessions, a new pilot program to mentor artists, will offer talented filmmakers unlimited access to the platform, in
addition to mentorship and AI education.
After watching a video produced with Flows capabilities, I immediately thought about using the technology to turn my novel into a movie, so I
could visually see if my words matched the images I have in my head about the structure and theme — even if it never gets turned into a motion picture.
Perhaps it might help me identify
holes in the plot. At the end of the video, a narrator says “I’m not forcing it, I’m just finding it,” and that’s the way I feel.
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For privacy sake and copyright
protection, I would also need to know that the ideas put into Flow would never leave my computer.
Advertisers could do the same to visualize important brand-to-consumer messages, and determine
if the story will perform well across the web.
It’s easy to understand how bringing a moviemaker in-house could help Google gain a stronger foothold among creatives in the generative AI
(GAI) video market. The company is betting a deeper relationship with creatives will help its product stand out from those offered by Microsoft, OpenAI, Meta, Adobe and others.
Daubrez will
work with Google to create new video content showcasing Flow's latest technology and features, like his starter project -- The Enchanted Door -- which enables Flow users to jump into a story and
choose what happens next after a character stumbles on a mysterious archway.
Other moviemakers like Dave Clark, an award-winning filmmaker, have created multiple short films with Flow and
other AI tools. He also created a movie about two estranged adopted brothers on similar quests, and Battalion, and NinjaPunk, two short films developed using AI.
Daubrez has been an early collaborate and user of Flow. Beyond his mentorship program, he will continue producing experimental projects that showcase what Flow can do. His first new
concept, The Enchanted Door, invites audiences into an interactive story where viewers decide the next chapter after a character discovers a mysterious archway.