- Mother NY Beefs Up Creative Team, Names Rowett Managing Director
MAD, Fern Siegel - Thursday, October 17, 2024
Previously, Nicole Rowett ran the global iPhone business at TBWA\Media Arts ...
- Jif Canada Turns 1,300 Peanuts Into Text Challenge
Out to Launch, Fern Siegel - Thursday, October 17, 2024
Leo Burnett offers a new twist on brand loyalty. ...
- Food Fight: KFC Enters Chicken Tender Wars
MAD, Fern Siegel - Wednesday, October 16, 2024
The integrated campaign is the first work for KFC since Highdive w ...
- Signature Aviation Names BarkleyOKRP As AOR
MAD, Fern Siegel - Wednesday, October 16, 2024
The agency's first work is expected this fall. ...
- 'Over The 'Rainbows': Visit Lauderdale Highlights Inclusive Travel
Out to Launch, Fern Siegel - Wednesday, October 16, 2024
The "No End to the Rainbows" campaign welcomes LGBTQ+ tourists. ...
- Why Drive? Lime Promotes E-Bikes For A Sustainable Future
MAD, Fern Siegel - Tuesday, October 15, 2024
The campaign notes the high price of car ownership can be lessen ...
- Supercell Puts 'Curse' On Halloween
MAD, Fern Siegel - Tuesday, October 15, 2024
David New York produced its own version of scary in a n ...
- Pearce Joins Words From The Woods As Chief Strategy Officer
People on the Move, Fern Siegel - Tuesday, October 15, 2024
Previously, she was SVP, brand & innovation at Amp Agency in Bos ...
- Coffee Mate Miniseries Promotes Flavors, Revamps Teachers' Break Room
MAD, Fern Siegel - Monday, October 14, 2024
The campaign features California-based rapper and "Abbot Elementary" actor Vince Staples. ...
- MindgruveMacarta Selects Brady As VP, Integrated Strategy
MAD, Fern Siegel - Monday, October 14, 2024
He will lead brand, marketing, commerce and lead generation programs for glob ...
- Porch Light Health Delivers Key Message: 'Life Beyond Addiction'
MAD, Fern Siegel - Monday, October 14, 2024
Created by independent agency Vladimir Jones, the spots target Colorado and N ...
- Cheil UK Taps Wichmann-Bruun To Oversee Client Services
MAD, Fern Siegel - Friday, October 11, 2024
She is charged with supervising account management, project management, marketing and n ...
- BBDO NY Tells Dewar's 'Story' In New Global Positioning
MAD, Fern Siegel - Friday, October 11, 2024
The whisky's nearly 180-year legacy is celebrated in a new worldwide campa ...
- Free AF Promotes The Drink When 'Not Drinking'
Out to Launch, Fern Siegel - Friday, October 11, 2024
As younger demos drink less alcohol, the campaign focuses on six personaliti ...
- General Idea Names Graham CEO, Poekert CMO
People on the Move, Fern Siegel - Friday, October 11, 2024
General Idea's client work has included The Book of HOV, Coach, Ferra ...
- Kluin Takes Reins As Iris' Global Chief Creative Officer
MAD, Fern Siegel - Thursday, October 10, 2024
Kluin will relocate to London, while maintaining a strong focus on t ...
- Kraft Heinz's Mio Gives Gen Z New Side Hustle: Bottle Boards
MAD, Fern Siegel - Thursday, October 10, 2024
Rethink is turning reusable water bottles into ad space and paying custome ...
- AKQA Ups Baffa To Managing Partner
People on the Move, Fern Siegel - Thursday, October 10, 2024
Under her leadership, AKQA Casa has worked on projects across London, t ...
- Tom, Dick & Harry Creative Win AOR Duties For Chicago Sports Network
Accounts on the Move, Fern Siegel - Wednesday, October 9, 2024
TDH puts Chicago and its fans center stage in its new CH ...
- Alonzo Tapped As CSO For Le Truc
MAD, Fern Siegel - Wednesday, October 9, 2024
The Publicis Group creative arm named Katy Alonzo for her seasoned strategy-bra ...
- Croud Appoints Stallings First Chief Data Officer
MAD, Fern Siegel - Wednesday, October 9, 2024
His post is part of larger agency moves, including strategic acquisitions ...
- Diablo IV: Vessel Of Hatred Debuts Global 'Blood' Campaign
MAD, Fern Siegel - Wednesday, October 9, 2024
The cinematic two-minute spot was directed by John Watts, who worked ...
- Academy Sports + Outdoors Names McGarrah Jessee AOR
Accounts on the Move, Fern Siegel - Tuesday, October 8, 2024
Academy plans to open 160 to 180 new stores in the ne ...
- Luquire Selects Levine As First CMO
MAD, Fern Siegel - Tuesday, October 8, 2024
The move follows a restructuring of the company and new revenue gro ...
- Nespresso Makes Recycling Aluminum Pods An Eco-Priority
MAD, Fern Siegel - Tuesday, October 8, 2024
The coffee brand is investing millions in recycling sorting technology in U. ...
- Tombras Acquires Burns Group To Strengthen CPG Roster
MAD, Fern Siegel - Tuesday, October 8, 2024
The deal ups Tombras' reach with top CPG clients, such as Ric ...
- Comedians Confront 'Chazmo' Over Stolen Totino's Pizza Rolls
MAD, Fern Siegel - Monday, October 7, 2024
In new Dentsu spots, Tim Robinson and Sam Richardson want their snac ...
- VSiN Names Interstate 15 Strategic Partner, Extends Sports Alliances
MAD, Fern Siegel - Monday, October 7, 2024
The agency will redefine VSiN's brand positioning and partnership development to dri ...
- Frontify Creative Confronts Ad Snafus At Launch
Out to Launch, Fern Siegel - Monday, October 7, 2024
A campaign asks: What does it mean to be on-brand in ...
- Tree Hut Selects Bakery As AOR
MAD, Fern Siegel - Friday, October 4, 2024
The body scrub brand is popular among Gen Z customers and influenc ...