- Turbo Tax Taps Devine To 'Beat' Competitors, Draw Zillennials
MAD, Fern Siegel - Thursday, October 3, 2024
Developed by its creative agency of record R/GA, the work is target ...
- Schnebel Heads Planning For Crossmedia
MAD, Fern Siegel - Thursday, October 3, 2024
Prior to his hire, Schnebel was SVP, managing director at UM Worldw ...
- Caspian Studios Positions Podcasts As B2B Marketing Opportunities
MAD, Fern Siegel - Wednesday, October 2, 2024
Branded podcasts connect with specific audiences, stepping outside the predictable ad playb ...
- Sarah Michelle Gellar Removes Retinol Fear In 'Rated R'
MAD, Fern Siegel - Wednesday, October 2, 2024
The multiplatform launch showcases the dermatologist-endorsed Philosophy beauty brand. ...
- One Show Kicks Off Campaign, Calls For Entries
Out to Launch, Fern Siegel - Wednesday, October 2, 2024
The show celebrates global creativity. The campaign lives on social platforms. ...
- Johnson To Head Growth For Apollo Partners
MAD, Fern Siegel - Tuesday, October 1, 2024
Joining from Duncan Channon/San Francisco, she will work to enhance the agency ...
- Pluto TV Cooks Up More 'Potatoes'
MAD, Fern Siegel - Tuesday, October 1, 2024
Gary Sinise ("CSI: NY") stars in the latest campaign iteration. ...
- 'Shoot' Takes Aim At Men In Crisis
MAD, Fern Siegel - Tuesday, October 1, 2024
"Shoot the Shit," the latest ad in the Man Therapy platform, us ...
- Spark Named AOR For Greater Fort Lauderdale
Accounts on the Move, Fern Siegel - Monday, September 30, 2024
The agency will develop campaigns aimed at domestic and global markets. ...
- Served Neat: Kentucky Bourbon Trail Reintroduced As Tourist Destination
MAD, Fern Siegel - Monday, September 30, 2024
Some 42 distilleries are available to tour. The creative revamped the websi ...
- Armstrong Charged With Global Growth At Iris Worldwide
MAD, Fern Siegel - Monday, September 30, 2024
Before this, Leigh Armstrong was director of new business development at Ch ...
- Starr Agency Rebrands As TSC, Invests In AI
MAD, Fern Siegel - Friday, September 27, 2024
Known for its work with top tech companies, TSC also named Ashl ...
- All In: Kittle Tackles Latest Little Caesars Spot
MAD, Fern Siegel - Friday, September 27, 2024
The 30-second spot has the NFL star playing all roles in "T ...
- Billups Appoints 2 To New C-Suite Roles
People on the Move, Fern Siegel - Friday, September 27, 2024
Billups named Claudia Valderrama as Global COO and Ben Milne as C ...
- Visit PA Positions State As 'Great American Getaway'
MAD, Fern Siegel - Thursday, September 26, 2024
Pennsylvania is celebrated as the best destination to enjoy autumn. ...
- Deutsch Drops LA From Name, Champions Independent Spirit
MAD, Fern Siegel - Thursday, September 26, 2024
"We are a company that has a history of reinventing itself," sa ...
- Egged On To Break The Food Rules
MAD, Fern Siegel - Thursday, September 26, 2024
Ketchum upends the traditional view of eggs as simply a breakfast m ...
- Kicking Horse Coffee Launches Kick Ass Campaign
MAD, Fern Siegel - Wednesday, September 25, 2024
The brand's first North American push has a donkey tear across t ...
- Ocean Spray Honors 'Mean Girls' With New Drink
MAD, Fern Siegel - Wednesday, September 25, 2024
The brand teamed with Paramount and Rajiv Surendra, known for his icon ...
- Alma Selects Andrews To Drive Strong Client Relationships
People on the Move, Fern Siegel - Wednesday, September 25, 2024
Miami ad agency Alma wants Andrews to further its "ungeneral vision." ...
- Windham Mountain Club Taps Shadow As AOR
Accounts on the Move, Fern Siegel - Tuesday, September 24, 2024
The ski resort is nestled in the Catskills, a few hours fr ...
- Everything Old Is New Again: Back Market Refurbishes Tech Models
MAD, Fern Siegel - Tuesday, September 24, 2024
The campaign pitches the value to the environment and your pocketbook. ...
- 7Dots Names Coroa Senior Digital Strategist
People on the Move, Fern Siegel - Tuesday, September 24, 2024
The digital company's client work includes Coca-Cola, Aston Martin and ITV. ...
- Former WPP Executive Creates Grandmerci, New Branding Company
MAD, Fern Siegel - Monday, September 23, 2024
Bannon had led the North American arm of WPP's Design Bridge a ...
- Doritos Issues Super Bowl Ad Challenge
MAD, Fern Siegel - Monday, September 23, 2024
GS&P, playing off previous ads, created new spots to highlight the o ...
- Fired Up! Qdoba Launches Queso Apocalypto, National Campaign
MAD, Fern Siegel - Monday, September 23, 2024
Gen Z, younger millennials are big fans of spicy food - a ...
- Apollo Partners Expands Staff
People on the Move, Fern Siegel - Monday, September 23, 2024
Windia Dieudonne, its new director of activation, is based in New Y ...
- Playboy Spirits Pitches Vodka Seltzers With Colorful Innuendos
MAD, Fern Siegel - Friday, September 20, 2024
The magazine is closed, but the brand lives in consumer products, li ...
- Crown Royal Tours 10 NFL Cities, Promotes Tailgate Fun
MAD, Fern Siegel - Friday, September 20, 2024
Sports creator Jenna Bandy is capturing day-in-the-life video moments en route. ...
- HBO's 'Penguin' Invades Gotham Via 'NYT'
Out to Launch, Fern Siegel - Friday, September 20, 2024
The newspaper was wrapped in "The Gotham Gazette," highlighting Oswald Cobb's crimin ...