- GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions Abound
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
As trade tensions with China continue, a new report from GroupM's Busine ...
- The Kiuertgflop Is The Message: TBWA Uses Gibberish To Fight Illiteracy
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
If you don't know what kiuertgflop means, don't worry, nothing was lo ...
- Study Finds Most Americans Will Never Buy Influencer-Promoted Products
Research Intelligencer, Joe Mandese - Tuesday, April 13, 2021
For all the hype surrounding the efficacy of influencer marketing, the majori ...
- Cannes Lions Unveils Jurors, Women Now The Majority
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
The Cannes Lions this morning unveiled its 2021 juries for the festival ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption th ...
- IPG/Verizon Find Why People Interact With Ads
Research Intelligencer, Joe Mandese - Monday, April 12, 2021
The killer app for interactive ads appears to be that they simp ...
- Digital's Big 10 Continue To Get Bigger, Approach 80% Of Every Ad Dollar
Research Intelligencer, Joe Mandese - Monday, April 12, 2021
It's no surprise by now that 2020 was a banner year f ...
- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal ...
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
MediaDailyNews, Joe Mandese - Friday, April 9, 2021
CTV ad demand continues to surge, according to an analysis published tod ...
- Marketing/Media M&As Begin Bouncing Back
MediaDailyNews, Joe Mandese - Friday, April 9, 2021
Media and marketing industry merger and acquisition deals crashed in both de ...
- Pandemic, What Pandemic: Internet Ad Spending Surged 12.2% To $139.8B In 2020
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
Despite -- or maybe because of -- the COVID-19 pandemic, internet ...
- Pew: YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
In its debut in a highly regarded study of Americans' social med ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
MediaDailyNews, Joe Mandese - Thursday, April 8, 2021
Nearly two years after it acquired big consumer data platform Epsilon f ...
- Faced With Existential Threat, Cadillac CMO Shifted To 'Live' Interface
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
It's a brand known more for luxury than for speed, but C ...
- Beach Named Global IPG Mediabrands President, Schwab's Pelage Tapped To Succeed Him
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
IPG Mediabrands has promoted Guy Beach to global president from global CF ...
- Facebook Unveils New Ad Units Tailored For Streamers
MediaDailyNews, Joe Mandese - Monday, April 5, 2021
"[Streaming] advertisers no longer have to manually create new campaigns for ea ...
- Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
A year after finding it the least responsible of the major soci ...
- Media Researchers: Politics Ruins Everything, Including Media Research
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
Public perception about the inaccuracy of political polling during the 2016 a ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of t ...
- Trust Belt: Why We're Losing Confidence In Technology
RTBlog, Joe Mandese - Monday, April 5, 2021
As consumers and industry pros become more reliant on technology than eve ...
- Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory Too
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2021
Magna Global becomes the second major agency forecasting unit to update i ...
- Podcasting Is Putting The Sizzle Back In Radio -- Er, I Mean Audio -- Advertising
Mobile Insider, Joe Mandese - Thursday, April 1, 2021
So an increasing share of audio ad spending will be attributed ...
- Ruegger Named Head Of GroupM Commerce
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
GroupM vet Andrew Ruegger has been promoted to global president of Grou ...
- Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Ad prices on Facebook have surged 30% over their 2020 levels, reachi ...
- 2021 U.S. Ad Consensus Revised Upward On Magna, GroupM Updates
Research Intelligencer, Joe Mandese - Wednesday, March 31, 2021
IPG Mediabrands' Magna Global unit becomes the second major agency forecasting un ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Tricia Lasky, a long-term Publicis Media exec who most recently served ...
- Spotlight Cinema Adds Cinepolis' Luxury Screens To Network, Includes NYC's Chelsea
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Spotlight Cinema Networks, a cinema advertising operator specializing in "luxury cinemas" a ...
- Dentsu's Story Lab Writes Next Chapter: Ups Boxall, Paraskakis
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Dentsu International has promoted Cathy Boxall and Fotini Paraskakis to joint glob ...
- Pandemic's Surge In TV Viewing Shows No Sign Of Abating
Research Intelligencer, Joe Mandese - Tuesday, March 30, 2021
It's no surprise that TV has been a big media beneficiary ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significa ...