- Free Branding Advice For A New Social Media Platform
Red, White & Blog, Joe Mandese - Tuesday, March 23, 2021
I would like the impeached former President to do us a favo ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agen ...
- Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
Fueled by demand for new smartphones, as well as the rollout ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
The Association of National Advertisers' Center for Brand Purpose this morning releas ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time
RTBlog, Joe Mandese - Monday, March 22, 2021
"It's Amazon's world, and other rights holders are living in it," Grou ...
- Netflix's Paris Theater Reopens Today: Features Oscar Nominees, Free Popcorn
MediaDailyNews, Joe Mandese - Friday, March 19, 2021
The iconic Paris theater, New York City's last single-screen cinema and t ...
- Do You Want To Be A 'Titan Brand'? Then You'd Better Read Dentsu's New Report
Research Intelligencer, Joe Mandese - Friday, March 19, 2021
Utilizing a mixed methodology that incorporates some massive (30,000-respondent) primary consumer survey ...
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
MediaDailyNews, Joe Mandese - Thursday, March 18, 2021
The MRC found there is no single standard for measuring outcomes a ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exis ...
- Carat Finds Brand Emotional Intelligence Lagging In 'Empathy,' 'Self-Regulation'
Research Intelligencer, Joe Mandese - Thursday, March 18, 2021
Among the primary factors contributing to a brand's "emotional intelligence," most sco ...
- Mondelez: Empathy Is The New Personalization
MediaDailyNews, Joe Mandese - Wednesday, March 17, 2021
Shift from personalization to empathy was a competitive step, since other C ...
- Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad World
MediaDailyNews, Joe Mandese - Wednesday, March 17, 2021
Media-buying data processor Hudson MX is introducing a new cloud-based media accounti ...
- Consumers Understand Tracking Value Exchange, Might Opt Out Anyway
Research Intelligencer, Joe Mandese - Wednesday, March 17, 2021
Smartphone users appear to be savvy about how digital publishers and a ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversificati ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- Disney Media Assets Top $200B, Dwarfs All Other Media Suppliers
Research Intelligencer, Joe Mandese - Monday, March 15, 2021
There are many ways to dimensionalize the size and scope of med ...
- The COVID Bump
RTBlog, Joe Mandese - Monday, March 15, 2021
If you want to understand what institutions people truly trust, pose ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Marketing Politics Weekly, Joe Mandese - Friday, March 12, 2021
Nearly two-thirds of ad execs agreed with social media platforms' decisions ...
- IPG's Sherman Joins McKinsey's Marketing & Sales Practice
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Long-time Interpublic communications executive Eric Sherman has joined McKinsey & Co.'s Marketi ...
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
MediaDailyNews, Joe Mandese - Thursday, March 11, 2021
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attenti ...
- P&G: Biggest -- And Most Cost-Efficient -- TV Advertiser In 2020
Research Intelligencer, Joe Mandese - Thursday, March 11, 2021
Procter & Gamble once again was the top TV advertiser in t ...
- Carat U.S. Names Russell Chief Client Officer, Paas Chief Strategy Officer
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Stephanie Russell has been named Chief Client Officer and Haley Paas Chi ...
- Mediahub To Host 'Diversity-Owned' Media Day
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Citing the need to close the gap between the share of ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
During an IAB keynote Monday, Google's top ad manager unveiled a n ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
A day after Google's top ad manager reiterated the company's decision n ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel t ...
- Unfamiliar Advertisers Using Consumer Location Data Deemed 'Creepiest' Marketing Tactic
Research Intelligencer, Joe Mandese - Tuesday, March 9, 2021
Asked to rate various forms of surveillance marketing experiences as either "coo ...
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
With the digital ad industry poised to discuss and debate changing consum ...
- Study Finds Americans Polarized In Ad-Related Behaviors
Research Intelligencer, Joe Mandese - Monday, March 8, 2021
When it comes to advertising, American consumers are highly polarized in the ...
