- Ad-Tech Firm TripleLift Acquired By Private Equity Firm
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
TripleLift, a pioneering ad-tech company utilizing computer vision and machine learning ...
- 2021 U.S. Ad Consensus Jumps 0.8 Point To +5.1% On GroupM Update
Research Intelligencer, Joe Mandese - Monday, March 29, 2021
The U.S. ad economy will expand 5.1% this year, based on t ...
- 'D2C' Subscriptions Continue To Rise, Reaching An Average Of 3 Per Household
Research Intelligencer, Joe Mandese - Monday, March 29, 2021
The average U.S. household will subscribe to three subscription video-on-demand streaming servic ...
- Why GroupM's Wieser Is Feeling So Stimulated
RTBlog, Joe Mandese - Monday, March 29, 2021
The U.S. ad recovery is looking better with each new ad indust ...
- Keurig Dr Pepper Consolidates With Havas Media
MediaDailyNews, Joe Mandese - Friday, March 26, 2021
Keurig Dr Pepper, marketer of beverage brands such as Keurig coffee, a ...
- Odds 'Trump' Social Net Will Be Huge: 40/1
Marketing Politics Weekly, Joe Mandese - Thursday, March 25, 2021
With an implied probability of only 2.44%, oddsmakers predict the impeached form ...
- Former Havas Media Chief Kinsella Joins Board Of Programmatic Startup
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2021
London-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparen ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...
- Fox Remains Dominant Right-Wing Political News Source, But Newsmax, OAN Gaining
Marketing Politics Weekly, Joe Mandese - Tuesday, March 23, 2021
While Fox News Channel remains the dominant source for political news amo ...
- U.S. Ad Economy Contracts 7.3% In February
MediaDailyNews, Joe Mandese - Monday, March 22, 2021
The U.S. ad economy contracted for the second consecutive month in Februar ...
- Free Branding Advice For A New Social Media Platform
Red, White & Blog, Joe Mandese - Tuesday, March 23, 2021
I would like the impeached former President to do us a favo ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agen ...
- Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
Fueled by demand for new smartphones, as well as the rollout ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
The Association of National Advertisers' Center for Brand Purpose this morning releas ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time
RTBlog, Joe Mandese - Monday, March 22, 2021
"It's Amazon's world, and other rights holders are living in it," Grou ...
- Netflix's Paris Theater Reopens Today: Features Oscar Nominees, Free Popcorn
MediaDailyNews, Joe Mandese - Friday, March 19, 2021
The iconic Paris theater, New York City's last single-screen cinema and t ...
- Do You Want To Be A 'Titan Brand'? Then You'd Better Read Dentsu's New Report
Research Intelligencer, Joe Mandese - Friday, March 19, 2021
Utilizing a mixed methodology that incorporates some massive (30,000-respondent) primary consumer survey ...
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
MediaDailyNews, Joe Mandese - Thursday, March 18, 2021
The MRC found there is no single standard for measuring outcomes a ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exis ...
- Carat Finds Brand Emotional Intelligence Lagging In 'Empathy,' 'Self-Regulation'
Research Intelligencer, Joe Mandese - Thursday, March 18, 2021
Among the primary factors contributing to a brand's "emotional intelligence," most sco ...
- Mondelez: Empathy Is The New Personalization
MediaDailyNews, Joe Mandese - Wednesday, March 17, 2021
Shift from personalization to empathy was a competitive step, since other C ...
- Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad World
MediaDailyNews, Joe Mandese - Wednesday, March 17, 2021
Media-buying data processor Hudson MX is introducing a new cloud-based media accounti ...
- Consumers Understand Tracking Value Exchange, Might Opt Out Anyway
Research Intelligencer, Joe Mandese - Wednesday, March 17, 2021
Smartphone users appear to be savvy about how digital publishers and a ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversificati ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- Disney Media Assets Top $200B, Dwarfs All Other Media Suppliers
Research Intelligencer, Joe Mandese - Monday, March 15, 2021
There are many ways to dimensionalize the size and scope of med ...
- The COVID Bump
RTBlog, Joe Mandese - Monday, March 15, 2021
If you want to understand what institutions people truly trust, pose ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Marketing Politics Weekly, Joe Mandese - Friday, March 12, 2021
Nearly two-thirds of ad execs agreed with social media platforms' decisions ...
- IPG's Sherman Joins McKinsey's Marketing & Sales Practice
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Long-time Interpublic communications executive Eric Sherman has joined McKinsey & Co.'s Marketi ...
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
MediaDailyNews, Joe Mandese - Thursday, March 11, 2021
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attenti ...