- Pandemic, What Pandemic: Internet Ad Spending Surged 12.2% To $139.8B In 2020
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
Despite -- or maybe because of -- the COVID-19 pandemic, internet ...
- Pew: YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
In its debut in a highly regarded study of Americans' social med ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
MediaDailyNews, Joe Mandese - Thursday, April 8, 2021
Nearly two years after it acquired big consumer data platform Epsilon f ...
- Faced With Existential Threat, Cadillac CMO Shifted To 'Live' Interface
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
It's a brand known more for luxury than for speed, but C ...
- Beach Named Global IPG Mediabrands President, Schwab's Pelage Tapped To Succeed Him
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
IPG Mediabrands has promoted Guy Beach to global president from global CF ...
- Facebook Unveils New Ad Units Tailored For Streamers
MediaDailyNews, Joe Mandese - Monday, April 5, 2021
"[Streaming] advertisers no longer have to manually create new campaigns for ea ...
- Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
A year after finding it the least responsible of the major soci ...
- Media Researchers: Politics Ruins Everything, Including Media Research
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
Public perception about the inaccuracy of political polling during the 2016 a ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of t ...
- Trust Belt: Why We're Losing Confidence In Technology
RTBlog, Joe Mandese - Monday, April 5, 2021
As consumers and industry pros become more reliant on technology than eve ...
- Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory Too
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2021
Magna Global becomes the second major agency forecasting unit to update i ...
- Podcasting Is Putting The Sizzle Back In Radio -- Er, I Mean Audio -- Advertising
Mobile Insider, Joe Mandese - Thursday, April 1, 2021
So an increasing share of audio ad spending will be attributed ...
- Ruegger Named Head Of GroupM Commerce
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
GroupM vet Andrew Ruegger has been promoted to global president of Grou ...
- Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Ad prices on Facebook have surged 30% over their 2020 levels, reachi ...
- 2021 U.S. Ad Consensus Revised Upward On Magna, GroupM Updates
Research Intelligencer, Joe Mandese - Wednesday, March 31, 2021
IPG Mediabrands' Magna Global unit becomes the second major agency forecasting un ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Tricia Lasky, a long-term Publicis Media exec who most recently served ...
- Spotlight Cinema Adds Cinepolis' Luxury Screens To Network, Includes NYC's Chelsea
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Spotlight Cinema Networks, a cinema advertising operator specializing in "luxury cinemas" a ...
- Dentsu's Story Lab Writes Next Chapter: Ups Boxall, Paraskakis
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Dentsu International has promoted Cathy Boxall and Fotini Paraskakis to joint glob ...
- Pandemic's Surge In TV Viewing Shows No Sign Of Abating
Research Intelligencer, Joe Mandese - Tuesday, March 30, 2021
It's no surprise that TV has been a big media beneficiary ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significa ...
- Ad-Tech Firm TripleLift Acquired By Private Equity Firm
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
TripleLift, a pioneering ad-tech company utilizing computer vision and machine learning ...
- 2021 U.S. Ad Consensus Jumps 0.8 Point To +5.1% On GroupM Update
Research Intelligencer, Joe Mandese - Monday, March 29, 2021
The U.S. ad economy will expand 5.1% this year, based on t ...
- 'D2C' Subscriptions Continue To Rise, Reaching An Average Of 3 Per Household
Research Intelligencer, Joe Mandese - Monday, March 29, 2021
The average U.S. household will subscribe to three subscription video-on-demand streaming servic ...
- Why GroupM's Wieser Is Feeling So Stimulated
RTBlog, Joe Mandese - Monday, March 29, 2021
The U.S. ad recovery is looking better with each new ad indust ...
- Keurig Dr Pepper Consolidates With Havas Media
MediaDailyNews, Joe Mandese - Friday, March 26, 2021
Keurig Dr Pepper, marketer of beverage brands such as Keurig coffee, a ...
- Odds 'Trump' Social Net Will Be Huge: 40/1
Marketing Politics Weekly, Joe Mandese - Thursday, March 25, 2021
With an implied probability of only 2.44%, oddsmakers predict the impeached form ...
- Former Havas Media Chief Kinsella Joins Board Of Programmatic Startup
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2021
London-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparen ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...
- Fox Remains Dominant Right-Wing Political News Source, But Newsmax, OAN Gaining
Marketing Politics Weekly, Joe Mandese - Tuesday, March 23, 2021
While Fox News Channel remains the dominant source for political news amo ...
- U.S. Ad Economy Contracts 7.3% In February
MediaDailyNews, Joe Mandese - Monday, March 22, 2021
The U.S. ad economy contracted for the second consecutive month in Februar ...
