- Our Brand Is No Longer Crisis
MediaDailyNews, Joe Mandese - Monday, May 10, 2021
Unlike economic recessions, wars and other historic crises, pandemics don't necessarily ha ...
- The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
RTBlog, Joe Mandese - Monday, May 10, 2021
By at least one important measure -- their plans to attend in-pers ...
- The Mother Of All Performance Metrics
Performance Marketing Insider, Joe Mandese - Friday, May 7, 2021
Heading into Mother's Day weekend, Ipsos has released some revealing data abo ...
- Study Finds Consumer Disconnect With Brands, Only Half Would Share Their Data
Research Intelligencer, Joe Mandese - Friday, May 7, 2021
Asked whom they would prefer to share their personal data with ...
- Roger West Taps Lever Interactive's Peyton As Director Of Digital Strategy
Search & Performance Marketing Daily, Joe Mandese - Friday, May 7, 2021
Tampa-based Roger West Creative & Code has named Tim Peyton director ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2021
In what may be the most compelling argument yet to finally e ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- Yet
Performance Marketing Insider, Joe Mandese - Thursday, May 6, 2021
One week into Apple's enforcement of its app-tracking transparency framework, only ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
- Americans Grow More Divided On Permanently Banning Trump Social Media Access
MediaDailyNews, Joe Mandese - Wednesday, May 5, 2021
On the eve of Facebook's board's decision on whether to permanently b ...
- Study Finds Marketers Value Media Less Than Consumers Do
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
Marketers appear to have less value for many media than consumers d ...
- Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
MediaDailyNews, Joe Mandese - Wednesday, May 5, 2021
Jed Myer will oversee media products, while Susan Lauinger will oversee advertis ...
- Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
Performance Marketing Insider, Joe Mandese - Wednesday, May 5, 2021
Taking a page from Gillette's brilliant marketing strategy of giving away razo ...
- Facebook Oversight Disorder By Proxy
Red, White & Blog, Joe Mandese - Wednesday, May 5, 2021
Regardless of what the board's final decision ultimately is, odds are ...
- IAB: Average CTV Advertiser Spending Surged 22% In 2020
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Connected TV was the fastest-growing segment of the digital video advertising marketpla ...
- Comscore Sheds Light On First OOH Measurement Deal
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Comscore, which recently unveiled plans for a new out-of-home audience measurement servic ...
- Omnicom's Sparks & Honey Taps Fernandes As COO
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Omnicom culture consultancy Sparks & Honey has named Clineu Fernandes COO. Fernande ...
- Mobile Advertisers: Context Is King, Again
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Given the deprecation of mobile user identity and location trackers, the va ...
- OMG's Kramer Joins Creative Management Platform Startup As CRO
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Omnicom Media Group programmatic chief Matthew Kramer has joined creative management platfo ...
- Ad Execs: Podcasts Ad Spending Poised To Surge
Research Intelligencer, Joe Mandese - Tuesday, May 4, 2021
Podcasts are poised for a surge in ad spending, according to ...
- 'Trump' Post-Presidency Brand Value Plummets In Every Category
Marketing Politics Weekly, Joe Mandese - Monday, May 3, 2021
The "Donald Trump" brand's value has fallen since the former president w ...
- From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
RTBlog, Joe Mandese - Monday, May 3, 2021
On the heels of the Association of National Advertisers' announcement that ...
- Biden Ratings Lowest In Modern Presidential History
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
President Joe Biden's televised address to the joint session of Congress Wednesd ...
- These Movie Posters Are NOT Coming To A Theater Near You
MediaDailyNews, Joe Mandese - Friday, April 30, 2021
In an effort to simplify the often complex world of insurance marketin ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Research Intelligencer, Joe Mandese - Friday, April 30, 2021
A Standard Media Index analysis of national TV ad spending by ty ...
- ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
Asserting that the programmatic advertising marketplace is "riddled with material issues includi ...
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
One of digital out-of-home media's biggest selling points is the real-time capabili ...
- Enterprise Holdings Taps UM, Cites 'Data-Driven Capabilities'
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National a ...
- The Case For Mobile Ad Price Deflation
Mobile Insider, Joe Mandese - Thursday, April 29, 2021
For one, mobile has already experienced a hyper-acceleration in demand, following t ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-te ...
- Vaxxographics: New GfK Study Segments The Vaccinated From The Unvaccinated
MediaDailyNews, Joe Mandese - Tuesday, April 27, 2021
In what may well be described as vaxxographics, media and marketing resear ...