- Havas Media Taps Publicis Media's Grant As Chief Strategy Officer
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
Meghan Grant has joined Havas Media Group as Chief Strategy Officer. Gran ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Social media is the most difficult medium overall for persons with disabiliti ...
- GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
GARM this morning released its first report tracking performance on brand safe ...
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
The U.S. ad market expanded nearly 25% in March vs. the sa ...
- USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
MediaDailyNews, Joe Mandese - Monday, April 19, 2021
Effective today, USIM says it will accept Bitcoin as a method ...
- UM, Reprise Help CVS Get America #OneStepCloser
MediaDailyNews, Joe Mandese - Monday, April 19, 2021
UM and Reprise teamed with TikTok and urban pop duo Domino Sain ...
- IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
Research Intelligencer, Joe Mandese - Monday, April 19, 2021
The share of desktop video ad impressions deemed risky soared 22% duri ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
RTBlog, Joe Mandese - Monday, April 19, 2021
By at least one important quality measure -- so-called "viewability" -- connect ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
Scott Brown, the head of Nielsen's audience measurement product, is leaving ...
- In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In March
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
In the first month to reflect a year-over-year comparison with the beginni ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
By a margin of more than two-to-one over its next-closest competitor, U. ...
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
Research Intelligencer, Joe Mandese - Friday, April 16, 2021
Only 2% of media agency executives expect their connected TV (CTV) ...
- In First Post-Pandemic Comp, Publicis Continues To Lag
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
In its first quarter to reflect the year-over-year impact of the pandemi ...
- Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
Mobile Insider, Joe Mandese - Thursday, April 15, 2021
Mobile ad execs act like the deprecation of consumer trackers is ...
- Mindshare Taps Wavemaker's Richman As North America CEO
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
GroupM's Amanda Richman is moving from Wavemaker to Mindshare, where she becom ...
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
GumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and ...
- Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand Traffic
Research Intelligencer, Joe Mandese - Wednesday, April 14, 2021
It may seem counterintuitive that in a year when many consumers we ...
- Wavemaker Adds To C-Suite: Recruits Data, Growth Officers
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
GroupM's Wavemaker unit has made two key hires, naming Amazon's Delphine Fabre-Herno ...
- GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions Abound
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
As trade tensions with China continue, a new report from GroupM's Busine ...
- The Kiuertgflop Is The Message: TBWA Uses Gibberish To Fight Illiteracy
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
If you don't know what kiuertgflop means, don't worry, nothing was lo ...
- Study Finds Most Americans Will Never Buy Influencer-Promoted Products
Research Intelligencer, Joe Mandese - Tuesday, April 13, 2021
For all the hype surrounding the efficacy of influencer marketing, the majori ...
- Cannes Lions Unveils Jurors, Women Now The Majority
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
The Cannes Lions this morning unveiled its 2021 juries for the festival ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption th ...
- IPG/Verizon Find Why People Interact With Ads
Research Intelligencer, Joe Mandese - Monday, April 12, 2021
The killer app for interactive ads appears to be that they simp ...
- Digital's Big 10 Continue To Get Bigger, Approach 80% Of Every Ad Dollar
Research Intelligencer, Joe Mandese - Monday, April 12, 2021
It's no surprise by now that 2020 was a banner year f ...
- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal ...
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
MediaDailyNews, Joe Mandese - Friday, April 9, 2021
CTV ad demand continues to surge, according to an analysis published tod ...
- Marketing/Media M&As Begin Bouncing Back
MediaDailyNews, Joe Mandese - Friday, April 9, 2021
Media and marketing industry merger and acquisition deals crashed in both de ...
