- 49% Of Americans View Brand Activism Positively, But Just A Third Think It Will Drive Real Change
Digital News Daily, Karlene Lukovitz - Friday, April 2, 2021
58% said brands' changing their names/logos had impacted their own buying behavi ...
- Streamers' Promo Video Minutes Watched Leapt 116% In Past Year
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
An analysis of major paid streaming services' marketing videos also shows high ...
- Facebook: Trump Can't Use Daughter-In-Law's Account To Circumvent Ban
Digital News Daily, Karlene Lukovitz - Thursday, April 1, 2021
Facebook's ban of Trump includes any content using his voice being post ...
- New Facebook Filter Gives Users, Including Brands, More Control Of News Feed
Digital News Daily, Karlene Lukovitz - Thursday, April 1, 2021
New Feed Filter Bar makes it easier for users to prioritize "favorite ...
- Netflix To Stream Broadway's 'Diana' Before Its Stage Bow
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
The musical's producers - who did not reveal how much Netflix ...
- Universal Studios Hollywood To Reopen April 16
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
For now, attendance is limited, and open to California residents only. Univers ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sport ...
- Scotts Signs As First Sponsor Of MLB's TikTok Channel
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Both MLB and Scotts are looking to woo the next generation ...
- T-Mobile Shutting Down Its TVision Streamers After Just Five Months
Digital News Daily, Karlene Lukovitz - Tuesday, March 30, 2021
TVision Live and TVision Vibe, launched with much fanfare in November, wi ...
- Disney+ Rivals Netflix On Loyalty In New Survey
Video Insider, Karlene Lukovitz - Tuesday, March 30, 2021
Among U.S. consumers who report adding streaming services during the pandemic, 7 ...
- Streamers' Soccer Wins: CBS, Paramount+ Land Serie A In U.S., DAZN Bests Comcast's Sky In Italy
Digital News Daily, Karlene Lukovitz - Monday, March 29, 2021
Paramount+ will stream more than 400 of Italy's Serie A matches ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different
Advanced TV Insider, Karlene Lukovitz - Friday, March 26, 2021
"It's time to rip off the Band-aid. Advertisers and media need ...
- Congress To Tech Leaders: Self-Regulation Is Over
Digital News Daily, Karlene Lukovitz - Friday, March 26, 2021
Legislators on both sides of the aisle demonstrated rare bipartisanship in slammi ...
- Vizio's IPO Disappoints: Streaming Losing Wall St Luster?
Digital News Daily, Karlene Lukovitz - Friday, March 26, 2021
Vizio plans to drive most of its growth going forward through i ...
- NBCU Mulling A Universal-Branded Streaming Platform: Report
Digital News Daily, Karlene Lukovitz - Friday, March 26, 2021
NBCUniversal — which went nationwide with its Peacock SVOD just eight mont ...
- Dominion Voting Systems Files $1.6B Suit Against Fox News
Digital News Daily, Karlene Lukovitz - Friday, March 26, 2021
Dominion contends that Fox News "endorsed, repeated, and broadcast a series ...
- Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
About 35% of ads on the Disney-owned SVOD in February were fr ...
- First U.S. Disney+ Price Hike Kicks In March 26
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
The $1 per month price hike in the U.S., along with larg ...
- Brands, Agencies Lay Out Addressable TV Priorities, Challenges
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
Half of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Disney+ Release Moves Disappoint Cinemas, Warner Bros. Reaches Compromise Deal With Cineworld
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
Disney will release "Black Widow" and "Cruella" as $30 "premiere access" Disne ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Netflix Eschews All-At-Once Releases For Two Unscripted Series
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
Netflix is looking to extend engagement with some original content, such ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands wi ...
- ViacomCBS Selling $3B In Stock For Streaming Investments
Digital News Daily, Karlene Lukovitz - Tuesday, March 23, 2021
The company, which just launched Paramount+, spent about $15 billion on conte ...
- March Madness 2021 Is Most-Streamed Ever, So Far
Digital News Daily, Karlene Lukovitz - Tuesday, March 23, 2021
More than 1 billion minutes were streamed across 32 games in t ...
- Password Sharing 'Costs' Streamers $25B Per Year In Potential Revenue, $6B for Netflix: Analyst
Video Insider, Karlene Lukovitz - Tuesday, March 23, 2021
However, such theoretical revenue estimates don't account for the potentially significant financi ...
- Trump Will Soon Launch Own Social Platform, Says Advisor
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
Jason Miller claimed Trump is poised to "change the game" with ...
- Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The pandemic drove advertisers to invest even more in the "Triopoly," confir ...
- Google's Bailing On Third-Party IDs Should Be Another Plus For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 19, 2021
Performance marketers, in particular, are likely to shift ad dollars to C ...
- Survey Finds 46% Awareness Of Paramount+, 65% Say There Are Too Many Streaming Services
Digital News Daily, Karlene Lukovitz - Friday, March 19, 2021
Paramount+'s challenge will be to conquer HBO Max-like brand and recognition issue ...